Franchise
Franchisee Benefits
Helping you make the most out of your investment
We proudly provide our franchise network with initial and ongoing Head Office and administrative support and training. With our proven systems and processes you will have access to the right tools to develop a thriving business. Iconic Lawns Head Office provides operational and marketing support along with tech solutions that assist in lead generation, quoting, invoicing, job scheduling and payment. An overview of these items is outlined below:
Operational support
- Fully integrated support office handling all enquiries and dispatch of leads
- Field support Area Managers who are experts in the industry
- Detailed operational procedures
- IT solutions to quote, project manage and invoice projects
- Simple ordering process for lawn and turf supply and delivery
- Quote and job review system. Experienced area manager can review your quotes before you send them
- Onsite job support
- WHS compliance templates and training
- HR documents and procedures
- R and D department is responsible for new systems and technologies for advanced lawn installation and care
- Internal communications platform
Technology
- Web-based sales and job management platform
- Purely mobile business no need for fixed office
Marketing support
- Local area marketing training programs
- Library of marketing templates and designs
- National brand marketing and lead generation initiatives
- Central website and SEO
- Social advertising campaigns
- PR coverage
- EDM campaigns
Training program
- Sections hosted by TV’s Better Homes & Gardens resident landscaper / horticulturist Jason Hodges
- Onsite support
- Refresher training
- Customised training modules (sales, marketing, business management, trade specific, etc)
Becoming Iconic Lawns Franchisee
The Application Process
1. Enquiry
- Information Session
- Applicant Questionnaire & NDA
- Preliminary Assessment – Invitation to Apply
- Application Fee
2. Applicant
- Selection Process Begins – Application Vetting
- Applicant Conducts Due Diligence & Confirms Finance
- Selection Meeting
- Discuss Sites
3. Candidate
- Pre-Franchise Questionnaire
- Disclosure Period
- Franchise Agreement
- Complete Onboarding Training
4. Franchisee
- Congratulations, you’re part of the Iconic Lawns Team!
Becoming Iconic Lawns Franchisee is an exciting undertaking - it’s also easier than you think!
Ready to Grow with Us?
We’re on a mission to create a greener and safer environment using nature’s gift and make
Australians fall back in love with the great outdoors! We’re committed to providing our customers with industry leading services and products each and every season, ensuring they stay loyal to us and
advocate our brand. We’ve pulled together an amazing team and only work with the best. All successful franchise applicants must have the following traits:
- Have a strong desire to own and operate a Iconic Lawns Franchise
- Proactive and diligent
- Love working outdoors
- Be physically fit
- Have a strong sense of pride in what they do
- Can lead by doing
- Exceptional business operator
- Willing to keep learning and refining skills
- Prepared to follow a system that is proven to be successful
Why Choose Iconic Lawns?
ProvenConcept
End to end turf production and installation system
Your OwnBusiness
Partner with theIndustry Leaders
Ease ofEntry
With flexible finance options and low overheads Iconic Lawns Franchise makes financial sense.
Now that we’ve planted the seed. . .
Iconic Lawns is currently expanding and is looking for franchise partners across the East Coast of Australia.
Each franchise includes
- A dedicated franchise zone: Be your own boss with a defined franchise territory which offers exponential growth potential.
- Rights to use the Iconic Lawns trade name, trademarks and other intellectual property
- Start-up equipment* and stock including: trailer, rotary hoe, vehicle signage, uniforms, tablet and cloud-based APP to manage the business
- Initial and ongoing training to supercharge your success as well as 24/7 Head Office support
- Access to industry leading processes, systems and products
- Rewarding career in the landscape and turf industry creating a greener Australia.
Size and Value
- Australia’s turf production industry is substantialand growing with around 4,400 hectares of turfunder production at any time
- There are approximately 250 turf productionbusinesses throughout the country, producing anestimated $300 million worth of turf (farm gatevalue) annually
- The turf maintenance sector is valued at over$500 million per annum
- Turf production in Queensland represents 38% ofthe total while New South Wales represents 33%,Victoria 15%, Western Australia 11% and togetherSouth Australia, Tasmania, the Northern Territoryand Australian Capital Territory produce anestimated 3%
Interested In Franchising?
Give Our Team A Call
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- 1300 083 212